Top 5 Fashion Games on iOS in the UK Q4 2022

During the fourth quarter of 2022, the top 5 fashion games on iOS in the United Kingdom demonstrated a range of performance metrics. Here’s a closer look at their weekly downloads, revenue, and active users based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. experienced notable growth in both downloads and revenue. Weekly downloads peaked at approximately 17.6K in the final week of December, and weekly revenue reached around $88.4K during the same period. Active users showed a fluctuating trend, peaking at around 145.9K in the last week of October and ending the quarter with about 123.4K.

Covet Fashion: Dress Up Game by Crowdstar LLC also performed well. Weekly revenue saw a significant increase, peaking at $32.1K in early November, and ending the quarter at $18.1K. Downloads reached a high of 1.8K in the last week of December. Active users remained relatively stable, ending the quarter with approximately 12.2K.

RuPaul's Drag Race Superstar from Eastside Games saw a steady decline in active users, starting at 10K and ending at around 6.9K. Weekly downloads were low, with a peak of 785 in the first week of October. Revenue also fluctuated, reaching a high of $7.1K in late November.

SUITSME: Dress Up Fashion Game by ZIRAFIT LIMITED showed a notable peak in downloads and active users in late October, with downloads reaching 9.2K and active users peaking at 14.5K. Revenue was highest in late October at $5.1K but saw a decline towards the end of the quarter.

Shining Nikki-Fashion Makeover from Paper Games had modest performance metrics. Weekly revenue peaked at $9.3K in mid-December. Downloads were relatively stable, peaking at 547 in the last week of December. Active users showed a slight decline, ending the quarter at approximately 6.1K.

For more detailed insights and data, visit Sensor Tower.